adventures in

Video & Subtitling

Over the past few years, video has become the most important visual medium on the internet. While many publishers are already investing in video as a marketing tool, it’s a jungle out there.

If you want to cut through the vines, you’d better start sharpening your machete. Every year, 3000 to 5000 new board games hit the market. People’s attention has become a commodity. Introducing your game to an international audience can be a real challenge, and so is differentiating yourself.

We create several video formats that vary in length, depending on your preferred marketing platform.

We can even provide voice-overs and subtitles for your own videos or trailers!

The Geeky Pen creates branded how-to-play videos in

English, German, French, Spanish and Italian.

To maximize your reach, we also offer subtitles in up to 19 languages!

5 Audio languages offered


EN

DE
FR
ES
IT

19 Subtitle languages offered


EN

DE
FR
ES
IT
PT
NL
PL
SV
NO
DN

FI
CZ
TR
EL

RU

UK


CN


HU

Short format

Our short format is ideal for quickly introducing your game to potential customers on Facebook, Instagram, TikTok, or even BoardGameGeek hot lists! We skip all the unnecessary details and only talk about the theme and mechanics, as well as the main feature that makes your game stand out.

Length: Up to 1 Minute

Medium format

This format is best suited for general BGG videos, or for your crowdfunding campaign. Most how-to-play videos on crowdfunding pages are still over 30 minutes long. The Geeky Pen only gives viewers the absolute essential information to make them want to read the rest of your campaign page.

Length: Up to 10 Minutes

Long format

Longer videos are a solid part of your line-up, and play an important role in your overarching marketing strategy. You can expect a full explainer video that covers every little detail.

Length: Longer than 10 Minutes

Conquer the world

All formats of our how-to-play videos come with voice-overs and subtitles. You can select up to 5 audio languages: English, French, German, Spanish and Italian. Subtitles are available in up to 19 languages!

Email hello@geekypen.com for more info
 

An example of our work:

Short format

  German
Male
Female
  French
Male
Female
  Spanish
Male
Female
  Italian
Male
Female

Medium format

  German
Male
Female
  French
Male
Female
  Spanish
Male
Female
  Italian
Male
Female
the growing

Importance of subtitles

A considerable percentage of gamers within the board game community are deaf or hard-of-hearing. And yet, many publishers still underestimate the importance of this target audience. Thanks to our subtitles in up to 19 languages, you now have the chance to reach them easily, all across the world.

There are also more obvious advantages to using subtitles on social media videos or ads. Audio is disabled by default on social media platforms, which means that subtitles are a strong tool to stop a viewer in their tracks as they’re scrolling down their feed.

Every video you order from us includes English subtitles that were manually created by our translation teams. Just like translation, subtitling requires technical knowledge and skills that are best left to a specialized team of linguists.

After all, there’s a delicate balance between shortening the subtitles just enough to keep the focus on your game, and preserving the core message your rules are trying to convey.